First I used to put my own logo with altered text (namely, Macroclass) over images that were taken during our Macroclass workshops, authored either by me or by Yulia Vtyurina, just because lack of time. In background, however, I continued thinking of the way to develop a dedicated style for our joint project.
I wanted the new logo to be clean, yet more complex than my own one, and ideally to convey what we share in style and approach to nature macro photography.
I came to an idea that letter elements of the logo should resemble different kinds of close up photography subjects – living creatures, and the logo as a whole to be of irregular shape or, better word, asymmetrical.
Letters of the word Macro (Russian equivalent: Макро) were drafted as: a snail, a dew droplet on a grass, a male beetle antenna, Polytrichum common moss spore holder, and a sundew leaf. Making the final draft, I’ve rejected sundew leaf for its complexity (hence, low scalability) and just put a general floral pattern.
The word “class” (Russian equivalent: класс) is rendered in a school handwriting style, since our Macroclass workshops are both creative and educative.
The last step was to choose the brand color, and that was the easiest thing to do. Considering that our Macroclass is devoted to nature macro photography, I decided to pick up a natural color from one of our photographs. Green would be too obvious, and its hue was already taken by my logo as well, so color had to be bold, calm, and peculiar. Just as one of our favorite subjects in Belogorie – fluffy pasqueflower, for which some of our participants joined workshop for the second time. After reviewing color samples from several candidate photos, we’ve ended up with this one:
And color extracted from the highlighted area is:
sRGB: R 117, G 17, B 113
CMYK: C 63, M 100, Y 22, K 9
Munsell: 7.5P 3/8
Pantone: 3515 C
We like this new style very much, and hope you will too.
And as a kind reminder, check the schedule of our upcoming workshops in the wild nature here.
And one more thing,