Design for PSB2016 International Symposium

Plant Signaling and Behavior Symposium 2016 was held with a great success in St. Petersburg, Russia in June. It was really great to be a part of this large meeting of plant signalling scientists from all over the globe.
Being the deputy head of Local Organising Committee (LOC) of PSB2016, I was responsible for IT infrastructure and visual design of everything related to the Symposium.

PSB2016 Symposium website on iOS devices
PSB2016 Symposium website on iOS devices

Website

We have started in August 2015, and I did paper sketches of what later become the conference website.
While the majority of our audience was quite conservative and used their desktop browsers, I kept in mind youth guys as well and adapted the design for mobile viewing experience. I think it was a good idea to respect these 9% too.

PSB2016 website design sketch for mobiles
PSB2016 website design sketch for mobiles

PSB2016 website design sketch for desktops
PSB2016 website design sketch for desktops

The next step was to actually adjust the code, to make the great Plant Signaling & Behavior Society logo look nicely on retina screens and also to place logos of general sponsors in the site footer.

PSB2016 Symposium website on iPhone
PSB2016 Symposium website on iPhone

At that time we had no budget to purchase outstanding photography of our city. So both photography and design was my job, and I considered this as an advantage, because I could make them well corresponding each other.

Poster

After site was opened to the public in September, a poster was designed and to be mailed out to a number of European and American institutions. Poster format was A5, it had a recognisible symbol of St. Petersburg, Church of the Savior on the Spilled Blood.

PSB2016 A5 Poster
PSB2016 A5 Poster with Church of the Savior on Blood on the background

Mailing campaign

Mailing campaign was my technical duty as well, and I used SendGrid to compose, send and track our conference mass e-mailings. As you may see, we was quite successful in this respect too. Of course, e-mail layout was adapted for both desktop and mobile browsing experience, was personalized and responsive.

SendGrid stats for PSB mailng campaign
SendGrid stats for PSB mailng campaign

PSB2016 mail on iPhone
Mail from PSB Organising Committee on iPhone

One of the following mailing campaigns aimed in search for sponsoring companies. In tight collaboration with partner company Monomax, wich helped to organise the meeting, we designed a leaflet for potential sponsors.

PSB2016 Information for Sponsors
PSB2016 Information for Sponsors

Wall Paper

By this time, Peter and Paul Fortress in the very historical center of St. Petersburg became our recognisable symbol for all printed conference materials. This was to make symposium participants feel confidence with that they came to the right place for opening ceremony at Universitetskaya embankment, and to conference venue to which we moved the day after.

PSB2016 Official Wallpaper
PSB2016 Official Wallpaper

PSB2016 Press Wall
PSB2016 Press Wall

PSB Press Wall installed in the Opening Venue of Symposium in the large hall of Russian Academy of Sciences scientific center in St. Petersburg
PSB Press Wall installed in the Opening Venue of Symposium in the large hall of Russian Academy of Sciences scientific center in St. Petersburg.
Fujifilm X100T, Fujinon 23mm f/2.0 Aspherical Super EBC, , ƒ/4.5 ISO, 800, 1/20″.

Peter and Paul Fortress was on the official symposium wallpaper displayed by the beamer between sessions, it was on the Press Wall installed next to the scene, and of course on the cover of the Symposium Proceedings book.

Abstract Book

So, finally, here is the book cover:

The cover of PSB2016 Proceedings Book
The Cover of PSB2016 Proceedings Book

and this is the snippet from electronic version of Abstract Book:

PSB2016 Abstract Book
PSB2016 Abstract Book opened in Adobe Reader

The electronic version of the book received comprehensive bookmarks, and it was available for full text search too.

For hard copy, please refer to the following:

Proceedings of Fourth International Symposium on Plant Signaling and Behavior /
Project management: Vadim Demidchik, Olga Voitsekhovskaja, Elena Tyutereva, Gregory Pozhvanov.-
Saint Petersburg: SINEL Co.Ltd., 2016. –208 p.
ISBN 978-5-9908187-9-8.

I′m not sure for how long the PSB2016 website will be active, so everybody interested in the electronic version of Abstract Book of PSB2016 are please follow this link to download it from my cloud:
cloud.pozhvanov.com/s/Bks9ycMT2cKAZcY

Hard copy received an inset featuring local map with some of the main attractions, marks of venue sites and official hotels of the symposium. This map perfectly corresponded to the electronic one used in on website pages on travel info and venue. To be honest, it′s not that easy to make a good map suitable both for print production and web. One may suggest making a screenshot from Google Map, but its resolution would be only 72 ppi. On the other hand, if you downscale the map screenshot to gain resolution, you′d rather lose readability. So I have designed a new map style in MapBox which allowed to scale map for printing. Unfortunately, MapBox does not support vector layer export, but one can export a raster in virtually any resolution   you′re just limited by the available RAM.

Designing map for PSB2016 in MapBox
Designing map for PSB2016 in MapBox


Map of Symposium Venue. Zoom in and out to see the relations between markers.
A. S. Popov Central Museum of Communications, Pochtamtskiy per. 4, St. Petersburg 199000, Russia.

Map of Symposium Venue
Map of Symposium Venue in the Abstract Book

Badges

Last, but not least, nice badges were designed with different color code for participants (green), organisers (orange), sponsors (cherry) and technical support staff (blue). For the four key members of local organising committee I made a slightly different version of badge with the Palace Bridge silhouette.

PSB2016 Badge of Participant PSB2016 Badge of Organiser
Badge design for PSB2016 participants and organisers

And, trust me, there were a lot of badges!

Valeria Dmitrieva stands behind a registration desk filled with participant badges
PSB2016 LOC member Valeriya Dmitrieva stands behind the registration desk filled with participant badges.
Fujifilm X100T, Fujinon 23mm f/2.0 Aspherical Super EBC, , ƒ/8 ISO, 640, 1/25″.

So, there were quite a number of design related tasks during the preparation and organisation of the Symposium. It was a hard but very fruitful time. And last, but not least, the weather in St. Petersburg during the conference was almost exactly as seen in pictures, so no disappointed participants I guess!

For more information about the Symposium and The Society of Plant Signaling and Behavior, please refer to psb2016.com and www.plantbehavior.org

Screenshots

PSB2016 website front page PSB2016 website footer
PSB2016 website front page, footer, venue and accommodation info pages on iPad
PSB2016 website – venue PSB2016 website – accommodation PSB2016 website – navigation and login

PSB2016 website – front page on iPhone PSB2016 website – page footer on iPhone PSB2016 website – photo gallery on iPhone PSB2016 website – venue map on iPhone
PSB2016 website front page, footer, photo gallery and venue map pages on iPhone
PSB2016 website – site header banner on iPhone PSB2016 website – abstract book download page on iPhone

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